Kalungi Blog
Articles about Kalungi Blog
8 Visual Ad Styles B2B SaaS Should Steal From B2C
Scroll through LinkedIn for five minutes and count the B2B SaaS ads. Most of them look the same. A headline that starts with "We," a screenshot of the dashboard, and a button that says Book a Demo.
How to Conduct Customer Interviews in B2B SaaS
How to run B2B SaaS customer interviews that produce reliable answers: principles for every question, rules for every call, and 5 interview types to run.
How to Conduct B2B SaaS Customer Discovery Interviews
How to run the perfect B2B SaaS discovery interview: a six section, 30 minute structure, with fundamental questions and methodology explained.
The ABM Research Step That Turns Cold Conversations Warm
Account-based marketing usually starts the same way: build the target account list, load a sequence into the outreach platform, and start emailing. It's a proven motion, and for a lot of teams it works well enough that nobody questions it.
Hiring a B2C Marketer for Your B2B SaaS Company Is a Good Idea. Skipping the Systems Training Isn’t
B2C marketers bring exactly what most B2B SaaS teams lack: systems thinking. Here’s why they still stall, and what onboarding gets wrong.