Brand & Capture
Articles about Brand & Capture
Content Marketing World Recap: You Can Market to Bots Without Sounding Like One
I’m fresh out of the Content Marketing World 2026 conference, and it’s time to debrief. To write this blog post, I could have put my copious notes into Claude, asked it to synthesize the best points, and “write an 800-word blog in my voice.” Instead, I stopped short.
When To and Not To Create an AI Agent
Like so many others, you might be feeling the pressure to deploy your own AI agent. And on paper, the benefits seem abundant: fewer repetitive tickets for your team, faster answers for your customers and 24/7 support. But Sinch's 2026 study, built on 2,527 senior decision makers across 10 countries and six industries, found that 74% of enterprises with an agent live in production have already rolled one back or shut it down after a governance failure.
System-to-System Integrations: Designing a Connected MarTech Ecosystem
System-to-system integrations are automated connections between two or more software platforms that let data move between them without anyone copying, pasting or exporting a thing. Most B2B marketing and sales teams already have plenty of them. The real question is whether yours were designed or just piled up over time as an afterthought.
UNBOUND 26: Spotlight Recap
UNBOUND 2026 is in full swing in HubSpot’s native Boston, Mass., and thousands of attendees from around the world gathered to learn about the now and near future of the HubSpot ecosystem. Kuno Creative’s Jeremy Ball and Brad Garverick are in attendance, getting a firsthand look at the newest developments and meeting with some of our clients.
Kuno Creative Earns Three HubSpot Industry Specialization Badges
Every agency will say they understand your industry. Fewer can prove it with results, and fewer still have a third party verify their expertise. The gap between the promise and delivery is exactly what makes finding the right marketing partner hard. The problem is especially challenging in the most complex industries: software, manufacturing, healthcare and medtech. The truth is generic marketing advice doesn't move deals in industries with long sales cycles, technical buyers and strict compliance requirements.