The future of SEO may look more like an Ontology

Most discussions about AI SEO are still focused on content. How do I get cited by ChatGPT? How do I optimize for Perplexity? What format does an LLM prefer? I think that may only be the first layer. The deeper shift is structural. Today’s websites are largely organized around pages. But an AI agent is trying to understand: entities attributes relationships categories expertise causality meaning In other words: The human sees a website. The machine is trying to reconstruct a model of the world behind the website.